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Environmental Policy

It’s our desire to leave the world a better, sustainable place for our children and grandchildren. So here goes….

First and foremost, we have created this policy because we are passionate about making a difference. Not because shareholders, stakeholders or government policy says we must. That should tell you how important this is to us. Every day, we must consider what impact our actions and activities have on our environment and the world.

We have tried to be as clear and unambiguous as possible to demonstrate what steps we are already taking and, most importantly, what changes we will implement.


What we do already

  • All our surplus clothing is donated to charity. Care UK distribute the clothing to be reused by those in need, both in the UK or abroad. Anything deemed not suitable for re-use is then sent for recycling. *Our direct to garment printer, which we use to print the majority of t-shirts, uses water-based inks rather than solvent-based alternatives.
  • All our recyclable waste, primarily cardboard, paper and plastic, is segregated and recycled.

What we are changing

  • ‘It Won’t Cost The Earth’ is our campaign to educate our customers about environmentally-friendly clothing options. In particular, to help consumers understand these options are more affordable than ever.
  • We are transitioning to embroidery thread made from 100% recycled polyethylene terephthalate, known as PET. Bottles made from PET are recycled and used to manufacture fibres to produce thread.
  • All plastic packaging we use for dispatching orders will be replaced with packaging that is 100% biodegradable and compostable in accordance with EU directive EN13432.

What’s next? 

  • For 2024 we are planning a full review of our energy consumption and the sources of our energy. In addition to setting a target to reduce our energy consumption; we are moving to an energy supplier with totally renewable sources of energy. 
  • We are setting out to achieve ISO14001, the international recognised standard for our environmental management system.
  • We also want to discover a suitable recycling solution for two problematical by-products of our production process - vilene which is a stabiliser fabric used during embroidery – together with waste vinyl and the plastic adhesive backing used during some of the printing processes.


John Lewis
Warrington Wolves
warrington Borough Council
Jiffy Packaging
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